My name is Alexandra.

I’m studying Interaction Design at Malmö University, and I work as a freelance Designer, Photographer, Videographer, Content Creator and Digital Marketing Strategist.

Previously, I’ve studied Integrated Science and Engineering at Yonsei University in South Korea. That’s when I discovered my interest in photography.

As a designer, I’ve always been visually driven. My photography & video experience helped me acquire knowledge about colors, composition and symmetry—all of which I’m applying to my design work as well.

This helps me bring the value of visualising and storytelling — it helps create a clear vision which can help everyone understand what value the design can bring to the users and the business.

I’ve been proactively educating myself about how design is applied in real-life scenarios, through first hand work experiences. I have a solid understanding of the design process. Here is an example of my design thinking process: